# Build Guide: Radio Frequency Machines Category Page ## 1. Page type and purpose Build this as an **indexable professional equipment category page with an integrated buying guide**. It must feel like part of the client’s store, not a blog post, clinic treatment page, or product roundup. Primary conversion actions: - Request a quote or demo - Add an eligible in-stock machine to cart - Talk to an equipment expert Use the site’s existing header, footer, breadcrumb, product data, cart, forms, theme tokens, buttons, cards, review system and policy pages. Do not introduce a separate visual style. Use the supplied written page verbatim apart from necessary formatting. Match sections by their meaning rather than expecting the headings below to appear word-for-word. --- ## 2. URL, metadata and page framework - Use the existing equipment/category URL structure. - If a new slug is required, use: `/radio-frequency-machines/` - Add a self-referencing canonical URL. - Use one H1 only. - Do not add author, publication date, reading time, article sidebar or blog metadata. - Suggested breadcrumb: - Home - Equipment - Radio Frequency Machines If the written page supplies SEO metadata, use it. Otherwise use: - **Title:** Professional Radio Frequency Machines for Skin Tightening & Body Contouring - **Meta description:** Compare professional radio frequency machines for face and body, including handpieces, safety features, pricing, training, warranty and financing. Keep all major explanatory content server-rendered and crawlable. Product filters may enhance the page with JavaScript, but the products must remain visible if JavaScript fails. --- ## 3. Overall content order Keep the written content in this sequence: 1. Introductory hero and “does it work?” reassurance 2. Product filters and machine grid 3. Supporting guidance on face machines, body machines, regulatory status and prices 4. Explanation of how RF works and what results to expect 5. Machine-selection guidance and comparisons 6. Safety, contraindications and operator requirements 7. Treatment protocol, frequency, gel and box contents 8. Before-and-after proof, evidence and reviews 9. Delivery, warranty, financing and final conversion actions Do not add a table of contents. Do not move the product range below the long educational material. --- ## 4. Hero and opening reassurance ### Layout Use a two-column hero on desktop: - Left: H1 and opening paragraph - Right: an approved image of a professional cart-mounted or desktop RF machine in a treatment-room setting Below it, place the four short reassurance points from the written page in a bordered tick strip. ### Requirements - Do not put a conversion button in the hero. - Use simple check icons, not medical seals or certification-style graphics. - On mobile, stack the copy above the image and display the reassurance points vertically. - Use an approved client or manufacturer image. Do not use an unrelated handheld beauty wand or fabricate a machine image. - Alt text should identify the machine and professional treatment setting without making a performance claim. --- ## 5. Product range and filtering ### Section structure Place this immediately after the opening reassurance: 1. Section heading and short grid introduction 2. Filter controls 3. Product grid 4. Face-machine guidance 5. Body-machine guidance 6. Regulatory-status explanation 7. Price-tier table and financing note ### Filters Create a visible filter row using the site’s existing chip, tab or collection-filter component: - All - Face & neck - Body & cellulite - Cavitation + RF - Fractional / microneedling RF - Multi-function Filters must: - Work without a page reload where supported - Allow a machine to belong to multiple filters - Use buttons with `aria-pressed` - Have visible keyboard focus - Announce the updated result count to assistive technology - Remain horizontally scrollable on narrow screens - Reset cleanly to “All” Do not add unrelated brand, color or popularity filters. ### Product grid Render every machine supplied in the written page or connected category data. A six-card featured grid is expected when six machines are available. Use three columns on wide screens, two on tablets and one on mobile. Each card should contain, in this order: 1. Live product image 2. Product name linked to its product page 3. Rating and verified review count, if available 4. Modalities included 5. Handpieces or applicators 6. Intended treatment areas 7. Exact regulatory status 8. Live price, price range or “Request quote” 9. Availability or lead-time status, if supported 10. Conversion buttons Actions: - Show **Add to cart** only when the machine can actually be purchased through the live store. - Show **Request a quote** for professional systems and quote-only products. - If both are valid, show both with the site’s normal primary/secondary button hierarchy. - Product selection must be passed into the quote form automatically. Do not label any machine “best,” rank the products, or create editorial winners. ### Live commercial data Use live catalogue data for: - Price - Stock status - Variant availability - Images - Product URL - Rating and review count - Cart eligibility Never hard-code those values into editorial HTML when the commerce system can provide them. If a field is unavailable: - Omit ratings rather than displaying zero reviews. - Use “Request quote” instead of inventing a price. - Do not invent FDA, FCC, CE or other certification claims. - Do not interpret FDA registration as clearance. - Do not treat an FCC or CE mark as equivalent to FDA clearance. - Use the theme’s official product-image fallback rather than a generic stock photo. ### Supporting content beneath the grid Render the written guidance for facial and body machines as two clearly separated text blocks, preferably side by side on desktop. Place the regulatory-status explanation after them in a neutral information callout. It should not resemble an endorsement seal. Turn the written machine price tiers into a compact table. Use only the figures or ranges in the approved copy. Include the financing note directly below the table. --- ## 6. How RF works and expected results Build this as an educational section, not as a clinic appointment walkthrough. ### Mechanism block Use a two-column layout: - One side: an approved, labelled skin-layer illustration - Other side: the written explanation of RF energy, dermal heating, collagen and elastin The illustration should distinguish the skin surface and dermis and show energy/heat conceptually. Do not add unapproved temperatures, penetration depths or medical claims. ### Supporting elements After the mechanism block, retain the following content in the written order: - Safe operating-temperature explanation - Limits of RF treatment - Results timeline - How long results may last - Treatment areas - Suitable candidates and skin tones Render the timeline and duration as two short adjacent cards or paragraphs. For treatment areas, use an approved face-and-body diagram with the supplied caption. If no approved diagram exists, use a styled text list rather than inventing medical artwork. Keep limitations plain and visible. Do not hide them in an accordion. --- ## 7. Machine-selection section This section should help users choose equipment without presenting a ranked roundup. ### Features list Format the machine-feature content as a labelled list or definition-list grid. Preserve the distinctions in the written copy, including: - Delivery type or polarity - Frequency - Temperature and contact sensing - Motion shutoff - Handpiece number and size - Cooling - Add-on modalities - Presets or protocols Link references to specific machines back to their product card or product page. ### “Real RF” check Place the authenticity check in a bordered checklist callout. It should be visually distinct but not alarming. Do not add brands or examples not present in the written page. ### Professional, home and clinic comparison Build a comparison table with three columns: - Home handheld - Professional machine - Clinic course Use meaningful row headers such as power/depth, treatment coverage, session pattern, expected use and cost model, according to the supplied copy. On mobile, either: - Convert each column into a clearly labelled stacked card, or - Use an accessible horizontally scrollable table with a visible scroll cue Do not shrink the table text until it is unreadable. ### RF and HIFU comparison Keep this as a short prose block. Do not turn it into a modality battle or add unsupported claims. ### Use-case chooser Build the recommendation content as a table with rows for the written use cases, such as: - Facial studio adding RF facials - Face-and-body practice - Body-contouring business - Med spa seeking deeper treatment - Home treatment room Include the supplied machine type, required handpieces, useful add-ons, price band and recommended machine from the range. Link each recommended machine back to its card or product page. Below the table, place: - **Talk to an equipment expert** - The supplied “find my machine” prompt Use the existing consultation or quote form. If the site has no quiz component, make “Find my machine” open the expert form with the source and intended treatment prefilled; do not build a nonfunctional quiz. --- ## 8. Safety and operator requirements ### Safety copy Present the safety explanation as a normal paragraph with a restrained information icon if the theme has one. Do not use fear-based warning graphics. Keep all supplied distinctions about: - Expected warmth or temporary redness - Burn risk and its causes - Temperature sensing and automatic output control - Handpiece movement - Non-ionizing RF - Cancer concerns Do not add medical guarantees. ### Contraindications Build a two-column checklist: - Do not treat - Treat with care or appropriate timing Use the exact categories in the supplied copy. Add the supplied stop-treatment guidance immediately below. On mobile, stack “Do not treat” first. ### Who may operate the machine Keep the operator and state-rule guidance as a paragraph. Link references to training, documentation or state support to the client’s real training page or expert contact route. Do not claim that an esthetician can legally use every machine in every state. --- ## 9. Treatment protocol and box contents ### Session steps Use a numbered list with an approved image of the correct handpiece in use. Preserve the supplied sequence covering preparation, conductive gel, settings, movement, target warmth or temperature, treatment time and finishing care. The image must show the correct equipment and treatment area. Do not use a generic high-frequency wand image. ### Frequency Place the course and maintenance guidance in a short paragraph after the steps. ### Visible Q&A lines Render the gel and “no heat” questions as two always-visible Q&A blocks. Do not collapse them into an accordion. Each should have: - The question as a heading - The answer immediately below it Link conductive gel to the relevant consumable only if the site sells the correct water-based product. ### What is in the box Create a labelled list beside an approved unboxing or equipment-layout image. Include only the contents stated for the machine or range. Where contents differ by model, say so and link to the individual product specification. Do not imply every machine includes a cart, stand or identical handpieces. --- ## 10. Results, evidence and reviews ### Before-and-after gallery Use a non-autoplay carousel or static responsive gallery. Every result must use approved buyer or client imagery with permission. Each item needs a visible caption containing the supplied: - Treatment area - Number of sessions - Time period - Machine used Requirements: - Do not retouch or visually exaggerate results. - Do not use a draggable before/after slider unless paired images have matching dimensions and conditions. - Provide previous/next buttons, keyboard controls and a slide-position announcement. - Do not publish placeholder transformations or stock before-and-after images. If approved images are unavailable, omit the image carousel and retain any general results/evidence copy. Do not fabricate proof. ### Clinical evidence Keep the evidence passage concise and place its citation link directly after the claim it supports. - Link to the actual published study. - Use the study title or descriptive anchor text, not “click here.” - Do not add statistics absent from the written page. - Retain the stated study limitations. ### Reviews Use the site’s existing verified-review component where possible. Show: - Overall rating and review count only when sourced from real data - Reviews tagged by buyer type when those tags are supported - The supplied critical review and company response, if approved - The site’s review-verification note Do not combine unrelated product reviews into a misleading range-wide aggregate. Do not mark editorial testimonials up as product reviews. --- ## 11. Ordering and final conversion area Build a three-column service strip: 1. Delivery 2. Warranty and support 3. Financing Each column should use the written text and link to the relevant live policy or application page. Commercial details such as delivery timing, shipping fees, warranty length, return window and financing eligibility must come from current site policies or product data. Do not invent missing terms. Below the strip, add the final conversion panel with: - Request a quote or demo - Add to cart for an eligible selected or featured in-stock unit - Talk to an equipment expert The panel should include one short supporting line from the written page. It may have a contrasting theme background but must remain consistent with the site. ### Form behavior Use the client’s existing quote/demo form. Pass these values when known: - Product or machine of interest - Intended treatment type - Page source - Quote, demo or expert-help request Use existing privacy consent and validation behavior. If no modal form exists, link to the existing contact or quote page with the product and page source in query parameters. --- ## 12. Responsive and accessibility requirements - Hero: two columns to one column - Tick strip: four across, then two-by-two, then stacked - Products: three, two and one column - Supporting face/body blocks: two columns to stacked - Comparison and chooser tables: accessible scroll or mobile cards - Contraindications: two columns to stacked - Ordering strip: three columns to stacked - Carousels must not autoplay Also ensure: - Logical H2/H3 hierarchy based on the written headings - Visible keyboard focus on every control - Buttons use descriptive labels - Icon-only controls have accessible names - Tables have captions and proper header cells - Form fields have persistent labels - Images have useful alt text or empty alt text when purely decorative - Colour is not the only way filters, availability or warnings are communicated - Touch targets meet the site’s normal accessible size - Content remains readable at 200% zoom --- ## 13. Structured data and SEO implementation Use existing site schema conventions. Appropriate structured data: - `BreadcrumbList` - `ItemList` for the product range - `Product` for each live product when complete product data exists Only include: - Real prices and availability - Product-specific ratings - Verified review data - Exact product URLs and images Do not: - Apply `Article` schema to the page - Create a range-wide `AggregateRating` from unrelated products - Mark general educational copy as a review - add `FAQPage` schema unless the site already uses it and every marked question and answer is visibly present Keep product names and core category content in the initial HTML rather than injecting them only after user interaction. --- ## 14. Analytics Follow the site’s existing analytics and consent implementation. Track, where supported: - Product-list view - Product-card selection - Filter use - Add to cart - Quote request - Demo request - Equipment-expert lead - Financing click - Training click - Before-and-after gallery interaction Include product ID/name and page section in commerce and lead events. Do not add a second analytics library. --- ## 15. Truth and data rules Use this source priority: 1. Live commerce data for price, stock, cart and product URLs 2. Verified product documentation for specifications and regulatory status 3. Current site policies for delivery, warranty, returns and financing 4. Supplied written copy for educational and decision content Do not invent or infer: - FDA clearance - Certification - Clinical outcomes - Warranty length - Shipping times - Review counts - Before-and-after results - Included accessories - Treatment temperatures or depths - Legal permission to operate a machine If verified commercial data is missing, omit the unsupported field or route the user to request a quote. Never leave visible placeholder text. --- ## 16. Do not build - A ranked “best RF devices” roundup - Competitor or handheld-brand reviews - A blog layout - Clinic appointment or recovery instructions - A brand-versus-brand comparison - An autoplaying proof carousel - Collapsed accordions for the core safety or buying information - Fake ratings, certifications, scarcity or countdowns - A hero purchase CTA before the opening explanation - New claims beyond the supplied copy and verified product records --- ## 17. Final acceptance checklist Before publishing, confirm: - There is one H1 and the page is not styled as an article. - The opening explanation and four reassurance points appear before the products. - Product filters work and all products remain accessible. - Every card uses live price, stock, rating and action data where available. - Face, body, regulatory and price guidance follows the grid. - Mechanism, results, limits and candidate guidance are present. - Feature, authenticity, comparison and use-case modules are complete. - Safety and contraindications remain visible without interaction. - Protocol, gel troubleshooting and box contents are included. - All proof images, reviews and citations are genuine and approved. - Delivery, warranty and financing details match current policies. - Quote, demo, cart and expert CTAs lead to working destinations. - No regulatory, medical or commercial fact has been guessed. - The page works with keyboard navigation, on mobile and without filter JavaScript.